Generative AI (also known as LLM’s) has exploded into the comms toolkit - but between all the hype and ethical hand-wringing, many professional writers are grappling with how to use AI in their work.

Emily will show you, live, how conversing with AI tools can reduce admin time without flattening your voice or your values. This is the power of creative intelligence - and how to apply your human knowledge and creativity to drive the outcomes of the tools.

DELIVERY
Live Zoom webinar - Recording available online afterwards for all paid attendees.

COST
NZ $45 person

You will learn to:

• Turn AI into a research aide (with citations you can verify) and a second set of eyes catching factual slip-ups before they hit “publish.”

• Brainstorm smarter - let the model support ideation channelling your creative thinking, so you can leapfrog to the interesting high value bits.

• Draft quickly with your own language—feed the machine your style guide so the work sounds like you.

• Ring-fence your IP - simple practices to stop models training on confidential material.

• Stay transparent and ethical - on the philosophical considerations of when to label AI assistance.

We won’t be discussing long-form ghost-writing, image generation or covering every AI tool available. We will focus on the two platforms we trust and use daily (ChatGPT and Claude).

THIS WORKSHOP IS IDEAL FOR
• Communications, PR and marketing professionals new to AI writing
• Anyone who wants to use AI, but is still grappling with philosophical concerns.