The Four Phases of Political Influence: Your 2026 Election Roadmap
Blog post by Emily Broadmore
Why arrogance is the enemy of influence, and how smart organisations prepare for political change.
In Government Relations we like to say there is an 18-month window of opportunity. Right now, if you haven’t already got a strong advocacy plan and policy positions for your organisation, this is your window of opportunity.
The End of 'Google It': Why Organisations and Leaders Must Master Generative Engine Optimisation
Blog post by Emily Broadmore
While hosting a PRINZ workshop last week I used the term ‘Google it’ with the group, before feeling a sense of nostalgia for a phrase which will soon be obsolete. It is a term that defined my generation, and just like ‘Xerox it’, this phrase is going to fast become extinct.
Soup, Super and survival: The reality of growing old in NZ
Published by The Post, 20 July 2025
A new survey by the Retirement Commission, shared first with the Sunday Star-Times, reveals that financial confidence in retirement is worryingly low.
Victoria Crockford, director of the Coalition to End Women’s Homelessness (CEWH), says homelessness among older women is a growing concern.
Authentic Authorship: Why we question AI Writing ethics but not human ghostwriting
Blog post by Emily Broadmore
Last week we held our first ethics workshop about writing with AI at the Heft studio on Cuba Street where in Wellington. We were exploring the question of 'Who is the Author?' in our increasingly AI-integrated world. We've always operated with fluid definitions of authentic writing, but this issue is being raised increasingly in communications circles.
Our ‘gender-blind’ social housing system is failing women
Op-ed by Victoria Crockford for The Post, published 20 June.
Scrutiny Week is one of those political calendar moments that often flies under the radar - largely reserved for the politico-tragics. But this past week, it has found its way into the mainstream conversation through Labour MP Kieran McAnulty’s insistent questioning of Associate Minister for Housing Tama Potaka on reports the Ministry of Social Development had denied emergency housing to women attempting to escape domestic violence because they had “contributed to their own homelessness”.
‘Horrifying and incredible’: one writer’s argument for making use of AI
Books editor Claire Mabey talks with Emily Broadmore, who is behind a contentious AI workshop for creative writers, to try and understand the why of it.
We need to talk: Building truly connected communities in Wellington
Op-ed by Emily Broadmore for The Post, published 15 May
In a city renowned for its progressive bubble we turn a blind eye to Wellington's greatest hypocrisy: we congratulate ourselves on inclusivity while practising ruthless exclusion of divergent viewpoints.
When was the last time you genuinely engaged with someone whose political opinions fundamentally clash with yours?
The First Draft Illusion
Today's graduates and juniors aren't starting from zero - they're starting from "good enough." And "good enough" is the enemy of excellence. In this blog, Heft Director Emily Makere Broadmore discusses the emerging inequity between senior experts and young people in the workforce.
Flex it – why headcount doesn’t mean success
"How many people work for you?" This is a question I get asked frequently. My response is always the same: "How many do you need?"
Read Vic's full thoughts on why, in a world of constant change, flexibility isn't just a business strategy—it's the ultimate competitive advantage.