"How many people work for you?" This is a question I get asked frequently. My response is always the same: "How many do you need?"

Read Vic's full thoughts on why, in a world of constant change, flexibility isn't just a business strategy—it's the ultimate competitive advantage.

Heft is proud to announce the appointment of Sarah Johnson as our new General Manager.   

Sarah steps into this leadership role with a mandate to drive Heft's continued growth, strengthen its position as a bold and strategic industry leader, and expand the firm's influence across New Zealand's communications landscape.

We use AI to supercharge ideas, not create them. Think of it as a powerful implementation tool that comes after strategy, not before. This approach naturally protects client information because we're not feeding existing content into AI systems - we're using AI to help articulate and implement our strategic thinking.

Op-ed by Victoria Crockford published by The Spinoff, 3 February 2025.

Each of the government’s various economic growth policy announcements asks something, in some way, of Queenstown. But it may not have the answer the government – and the rest of the country – wants, writes Victoria Crockford.

Published by The Post, 5 December 2024.

Women make up more than half of Aotearoa’s homeless population but there are no national policies or frameworks specifically aimed at women who are unhoused.

The housing system was “effectively flying gender blind”, which led to a new report by the Coalition to End Women’s Homelessness, launched on Thursday.

“The world we currently live in is one where too many of our women are unhoused, unnoticed, and unsafe,” according to the report Ngā Ara ki te Kāinga – Understanding Barriers and Solutions to Women's Homelessness in Aotearoa, commissioned by the coalition.

Op-ed by Victoria Crockford published by The Otago Daily Times, 8 March 2024.

For many of us who live here, it will come as a shock to think of a retiree — someone that could be your mum or nana — sleeping in her car in an unnamed layby or carpark you pass every day on your way to school, or work, or the supermarket.

But this isn’t an isolated incident here and it’s a rapidly growing occurrence nationwide.

During the last Census, 102,123 people identified as experiencing ‘‘severe housing deprivation’’ — the proxy we use for those living unhoused or in uninhabitable conditions.