"How many people work for you?" This is a question I get asked frequently. My response is always the same: "How many do you need?"

Read Vic's full thoughts on why, in a world of constant change, flexibility isn't just a business strategy—it's the ultimate competitive advantage.

Heft is proud to announce the appointment of Sarah Johnson as our new General Manager.   

Sarah steps into this leadership role with a mandate to drive Heft's continued growth, strengthen its position as a bold and strategic industry leader, and expand the firm's influence across New Zealand's communications landscape.

We use AI to supercharge ideas, not create them. Think of it as a powerful implementation tool that comes after strategy, not before. This approach naturally protects client information because we're not feeding existing content into AI systems - we're using AI to help articulate and implement our strategic thinking.