AI and Privacy
Our AI philosophy
We use AI to supercharge ideas, not create them. AI boosts the value we bring to every client engagement - pairing our senior expertise and judgment with the ability to efficiently synthesise information and gather intelligence on what audiences are saying and doing.
We only use enterprise platforms and professional subscription services, and we have a commitment to ongoing professional development across our team.
How we use AI
To test and refine proprietary frameworks
To support the productisation of our methodologies, so we get to the high-value human judgment faster
To remove friction from our account management and client servicing
To provide efficiency in execution through workflows and enhanced research capability
What we don’t do
Upload sensitive client documents to AI platforms
Rely on AI for decision-making
Use AI for primary content or strategy creation
Privacy policy
When working for or with Heft, or attending our events, we may store some personal information, including your name and contact details. We collect your personal information in order to:
contact and communicate with you about our Services
communicate our services to you, including contacting you electronically, e.g. by text or
to respond to communications from you
register attendance at our events
for advertising and marketing, including to send you promotional information about our products and services and information that we consider may be of interest to you
Providing some information is optional. If you choose not to enter contact details, we'll be unable to provide our Services.
You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong. If you’d like to ask for a copy of your information, or to have it corrected, please contact us at hello@heft.co.nz.