Our Services

For when you need plug-in expertise.

When leaders face critical moments, Heft delivers expert impact.

We're specialists in strategic communications, government relations, and regulatory affairs, known for deep subject matter expertise and the ability to deploy fast and effectively.

Our clients are driving change in energy, climate, housing, finance, and the creative economy. They need more than advice. They need a partner that can add value to internal teams, strengthen capability for the long-term, and translate technical expertise into influence.

They need people with Heft.

We solve complex communications problems with strategic thinking and practical delivery.
What This Means
Strat comms isn’t about writing a press release or managing social media. It’s about solving business and sector challenges through our expertise. We start with strategy, not tactics, to ensure we add long-lasting value before moving into execution.
With Heft we:
- Drive impact through designing internal and external comms plans
- Solve complex stakeholder issues
- Navigate organisational change and crisis situations
- Transform the capability of your team
Effective government relations relies upon strategic, carefully constructed policy positions to pitch to decisionmakers, and lasting relationships. At Heft we don’t just arrange meetings, we ensure those meetings count.
Working with Heft means:
- Strategic stakeholder mapping
- Clear policy understanding and bringing solutions to decisionmakers
- Evidence based positioning
- Long term relationship building, across multiple levels of decision making
This isn’t about quick wins or magic connections - it is about bringing solutions to the table and building sustainable influence through strategic engagement.
Effective PR in today’s media environment isn’t about writing press releases - it’s about understanding what makes a genuine story and knowing how to tell it. In fact, we rarely write press releases. Instead, we write pitches strategically. Because we:
- Find the real story worth telling
- Position it for maximum impact
- Target the right audiences
- Support you in building meaningful media relationships
- Deliver measurable results
Our Sweet Spot
We focus on coverage that matters, adding value for:
- Complex announcements
- Sensitive and crisis issues
- Market positioning
- Profile development and sector leadership
Getting alongside leaders navigating change, growth, and uncertainty is a core skill of our Heft team. We’ve been there ourselves - as CEOs, business owners, and advisors to Ministers.
You’ve got a team doing the work and the AI tools alongside them. But how do you know what’s worth doing? How do you create defensible positions and clear differentiation?

We offer executive mentoring and communications advisory services as part of our retainer packages, as well as strategy workshops for Boards and leadership teams looking to deepen their understanding of communications and government relations as part of their business strategy.
Working with us means you gain:
- Insights reports with practical roadmaps for action
- Skilled facilitation of complicated conversations
- Deep sector expertise that is dialed in to local, national, and global shifts

Abstract black background with thin, gold contour lines resembling topographic map or wood grain pattern.

Opposition leader Chris Hipkins and Heft Director Victoria Crockford pictued sitting on stools, speaking at the Queenstown Business Chamber of Commerce event

Influence Where It Matters

Effective advocacy strengthens democracy and access to decision-makers shouldn't be limited to the few.

At Heft we maintain deep relationships across government and media, ensuring our clients have the connections that matter when they most need them.

We cut through noise, deliver pragmatic advice, and transform expertise into influence where it counts.

‘Heft were a vital part of our team from day one right through to export. Their skills ensured we spoke to the right people, told the right story and controlled the narrative as we introduced a new business to Aotearoa.’
Ray Mudgway, Managing Director of WMS Group
‘From a PR perspective, the real gold was in Heft's journalist networks. When I started fielding calls from friends in London who had seen our story in the industry bible FinExtra, it felt like we had made it!’
Adrian Smith, BlinkPay
The team at Heft walks alongside us as true partners, understanding that effective advocacy must be grounded in the lived experiences of the people and whānau we support, creating pathways for sustainable policy change that enables all people to flourish, in permanent and secure homes.
Rami Alrudaini, Programme Manager at Housing First Auckland