Using AI for Impact.

Logo of AI Forum New Zealand with green circular design and black text that reads "AI Forum New Zealand" and "Te Kahui Atamai Iako o Aotearoa" underneath.

Imagine if your team could double their output and increase the time spent on creative problem-solving?

AI - human collaboration

At Heft, we're championing an approach to AI adoption that transforms how white-collar professionals deliver impact for their clients and organisations. Through the Heft Compass Approach, we support teams with alignment and human augmentation, ensuring AI is implemented into your everyday work with human value and creativity.

Heft is the PR Partner and a member of the AI Forum New Zealand. We are also a member of the NZ Tech Alliance and the Public Relations Institute of New Zealand.

How we help teams and businesses throughout New Zealand:

  • Who is the Author: A workshop about writing creatively and impactfully with AI

  • AI Mindset: Creative Intelligence coaching for your team to support AI adoption and creative use of technology

  • Leadership in AI: Supporting leaders to enable their teams, using the Heft AI Compass approach.

  • Role re-scoping: Supporting AI-human collaboration, junior staff support and guiderail planning

  • Advisory: Developing an AI maturity matrix for your team

  • Bespoke implementation solutions to support your team.

Book cover titled 'Developing Critical Intelligence in the AI Era: An approach for leaders' with a beige background and a brown topographical map design on the left side.

Developing Critical Intelligence in the AI Era: An approach for leaders 

In our latest paper, we explore how organisations are positioning themselves for future success in an AI-driven economy. While much attention focuses on the productivity gains AI promises to deliver, we encourage leaders to model appropriate AI scepticism, clearly demonstrating when technology should be trusted and when human judgement remains superior. This balanced approach creates space for both technological advancement and human creativity to flourish. 

For young New Zealanders entering today's workforce, the most valuable skills we can nurture are creative intelligence and critical analysis. These capabilities will enable them not only to recognise excellence but also to adapt to emerging roles that don't yet exist. 

Get your copy by filling out our form below.

Cover page of a report titled 'AI in Communications: A New Zealand Perspective' with a dark blue background, gold contour lines, and the logo 'heft.'

Get Heft’s AI Playbook

This highly downloaded playbook provides a starting point for communications professionals, leaders, and businesses navigating the AI revolution. From the transformation of traditional agency models to the emergence of new value propositions, discover how embracing AI isn’t just about retaining your jobs in communications—it’s about creating unprecedented value for your organisations and clients.

Get your copy by filling out our form below.

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  • For leaders across organisations and businesses in New Zealand, AI isn't a technology investment - it's a strategic priority that will improve the productivity and impact of your communications team, opening space for your people to be more innovative for your organisation.

    Our work with executive teams across New Zealand has demonstrated that organisations that have enabled their team to embrace AI are:

    • Improving productivity by upskilling their teams, without expanding headcount

    • Delivering public relations and marketing campaigns faster with lower resource requirements

    • Enabling the focus on high-value strategic work

    • Gaining measurable competitive advantages over less AI-ready competitors

    Heft supports leaders and their teams with mindset shifts, implementation and creative thought partnership through AI implementation.

  • We offer small sessions as well as larger, longer-term upskilling workshops for communications teams.

    Our workshops aim to:

    • Introduce philosophical and ethical discussions about AI as part of a mindset shift for your team.

    • Upskill in the use of Large Language Models or LLMs (AI tools like ChatGPT, Claude, and Co-pilot) - effectively as the foundation for sustainable AI adoption.

    • Balance immediate impact (quick wins) with long-term capacity building (knowledge sharing and champion development).

    • Improve productivity, strengthen decision-making, critical analysis, and enhance productivity.

    • Address job descriptions and role development, particularly for junior staff.

    The workshop aims to move people to an AI Success Mindset, enabling greater business impact and innovation.

    If this workshop could be of value for your organisation, as part of ongoing education and training of your team, you can contact Heft to receive the full workshop summary and programme details.

  • We're passionate about freeing up communications teams to focus on strategic work. While other communications professionals publish pieces titled "Why AI Won't Replace Your Comms Business," we're showing clients how to harness AI to create unprecedented value.

    Our approach is practical, not theoretical. We've used AI to help not-for-profit campaigns achieve goals with half the budget they would have needed just 12 months ago. We've supported clients to accelerate the way they support their thought leaders and drive profile through their digital marketing.

    The future of communications isn't about defending the status quo—it's about evolving to create unprecedented value for our clients and our profession.

    Ready to lead the AI revolution in communications?