Entering the intelligence era
Heft is the PR Partner and a member of the AI Forum New Zealand. We are also a member of the NZ Tech Alliance and the Public Relations Institute of New Zealand.
We use every tool that makes us more effective. We believe the future belongs to organisations that understand how to augment human capabilities with tools that make us more productive. We speak nationwide about human-driven AI use and support teams to integrate modern tools into workflows in ways that prioritise human value and creativity, while increasing productivity.
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Our Director Emily Broadmore speaks nationwide on leadership in the AI era, and supports forwardthinking leaders to approach AI integration into their teams.
Under Emily’s guidance, you will understand how modern tools are:
Changing workflows
Impacting junior roles
Changing white collar work
Our work with executive teams across New Zealand has demonstrated that organisations that have enabled their team to embrace AI are:
Improving productivity by upskilling their teams, without expanding headcount
Delivering public relations and marketing campaigns faster with lower resource requirements
Enabling the focus on high-value strategic work
Gaining measurable competitive advantages over less AI-ready competitors
Heft supports leaders and their teams with mindset shifts, implementation and creative thought partnership through AI implementation.
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We offer small sessions as well as larger, longer-term upskilling workshops for communications teams.
AI + Mindset: A starting point for teams who are yet to integrate, or hesitant to integrate, AI into their work.
Who’s the Author: A philosophical and ethical approach to supporting teams to set guidelines and standards that suit them and their organisation. This interactive workshop has been popular for all word processing related roles.
If these workshops could be of value for your organisation, as part of ongoing education and training of your team, you can contact Heft to receive the full workshop summary and programme details.
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Heft is a thought leader in how AI in impacting and changing the communications and marketing sector. We believe the future of communications isn't about defending the status quo. it's about evolving to create unprecedented value for our clients and our profession. This way we can ensure your budgets are used where they will have the most impact.
For instance, we've used AI to help not-for-profit campaigns achieve goals with half the budget they would have needed just 12 months ago.
Our approach is about positioning and supporting, not technical or theoretical.
Get Heft’s AI Playbook
This highly downloaded playbook provides a starting point for communications professionals, leaders, and businesses navigating the AI revolution. From the transformation of traditional agency models to the emergence of new value propositions, discover how embracing AI isn’t just about retaining your jobs in communications—it’s about creating unprecedented value for your organisations and clients.
Get your copy by filling out our form below.
In our latest paper, we explore how organisations are positioning themselves for future success in an AI-driven economy. While much attention focuses on the productivity gains AI promises to deliver, we encourage leaders to model appropriate AI scepticism, clearly demonstrating when technology should be trusted and when human judgement remains superior. This balanced approach creates space for both technological advancement and human creativity to flourish.
For young New Zealanders entering today's workforce, the most valuable skills we can nurture are creative intelligence and critical analysis. These capabilities will enable them not only to recognise excellence but also to adapt to emerging roles that don't yet exist.
Get your copy by filling out our form below.