We bring you solutions

We create smart public relations and government relations solutions that deliver immediate impact and long-term value. Navigate public perception with clarity and conviction, with Heft.

Fintech Market Entry
The Challenge: Financial technology company needed communications strategy that understood complex regulatory environment while building public trust and government relationships.
The Heft Solution: Embedded daily communications support working directly within client systems to monitor media requests, risk manage opportunities, and provide strategic government relations advice for ministerial meetings.
The Result: Strong ongoing partnership providing strategic communications that balances innovation narrative with regulatory compliance needs.
The Challenge: International energy company launching in New Zealand needed strategic positioning and media strategy to build customer base quickly.
The Heft Solution: Created the strategy, then executed the plan, carrying out media pitching, thought leadership and website content creation - leveraging strong media relationships and strategic positioning to drive customer acquisition.
The Result: Customer acquisition targets met within months - so successful that client asked to 'down tools' to prevent system overload.
The Challenge: Privately funded startup in resources space required evolving communications strategy - initially preventing media coverage, then pivoting to tell the sustainability story of critical minerals in New Zealand.
The Heft Solution: Three-year partnership that evolved from initial public engagement and government relations (lobbying) through permit processes, to media expertise and transparency approach supporting production launch.
The Result: Successfully positioned critical minerals as part of New Zealand's sustainable future while building strong government relationships and moving through complex regulatory processes.
Save the Begonia House
The Challenge: Public petition needed to exceed targets within one month before Council's Long Term Plan meeting, with a tight budget under $500 for advertising.
The Heft Solution: Focused solely on digital marketing and public relations, creating simple digital assets and strategic META platform advertising with clear campaign workstreams.
The Result:
- Exceeded petition target by 200%
- Reached 110,000 Wellingtonians
- Grew Instagram following by 2,477% in two weeks
- Kept total advertising spend under $500
Keep the Lights On Campaign
The Challenge: Museums faced uncertain funding with potential cuts at short notice. Members needed to be front-of-mind for decision makers while mobilising public support.
The Heft Solution: We developed a multifaceted campaign featuring celebrity spokespeople sharing personal stories about the role museums played in their lives, combined with digital content, outdoor advertising, and strategic media placement.
The Result:
- 124,000% increase in Facebook reach
- 1,900,000% increase in Instagram reach
- 2,500% increase in Facebook followers
The Challenge: Launch a new royalty scheme into the New Zealand art market with complex stakeholder dynamics - younger artists welcomed the scheme, while older artists (who would benefit most financially) were resistant. Each audience needed completely different messaging.
The Heft Solution: We developed nuanced communications strategies for each stakeholder group. For buyers, we positioned the royalty as supporting them to feel like 'patrons' rather than viewing it as a tax. We created tailored guides and collateral ensuring gallerists, artists, and buyers each understood their specific impacts.
The Result: Successful launch with strong stakeholder buy-in across diverse audiences through creative use of membership organisations and existing networks.