Our Services

For when you need plug-in expertise.

When leaders face critical moments, Heft delivers expert impact.

We're specialists in strategic communications, government relations, and regulatory affairs, known for deep subject matter expertise and the ability to deploy fast and effectively.

Our clients are driving change in energy, climate, housing, finance, and the creative economy. They need more than advice. They need a partner that can add value to internal teams, strengthen capability for the long-term, and translate technical expertise into influence.

They need people with Heft.

We solve complex communications problems with strategic thinking and practical delivery.
What This Means
Strat comms isn’t about writing a press release or managing social media. It’s about solving business and sector challenges through our expertise. We start with strategy, not tactics, to ensure we add long-lasting value before moving into execution.
With Heft we:
- Drive impact through designing internal and external comms plans
- Solve complex stakeholder issues
- Navigate organisational change and crisis situations
- Transform the capability of your team
Effective government relations relies upon strategic, carefully constructed policy positions to pitch to decisionmakers, and lasting relationships. At Heft we don’t just arrange meetings, we ensure those meetings count.
Working with Heft means:
- Strategic stakeholder mapping
- Clear policy understanding and bringing solutions to decisionmakers
- Evidence based positioning
- Long term relationship building, across multiple levels of decision making
This isn’t about quick wins or magic connections - it is about bringing solutions to the table and building sustainable influence through strategic engagement.
Effective PR in today’s media environment isn’t about writing press releases - it’s about understanding what makes a genuine story and knowing how to tell it. In fact, we rarely write press releases. Instead, we write pitches strategically. Because we:
- Find the real story worth telling
- Position it for maximum impact
- Target the right audiences
- Support you in building meaningful media relationships
- Deliver measurable results
Our Sweet Spot
We focus on coverage that matters, adding value for:
- Complex announcements
- Sensitive and crisis issues
- Market positioning
- Profile development and sector leadership
We're writers who know the difference between good and great branding.
We craft:
- Strategic annual reports that tell your story with impact
- Engaging social content that cuts through the noise
- Thought leadership that positions you as an expert
- Grant reports that demonstrate your value
- Public facing comms that builds your brand
- Reports that make complex data clear and compelling
But here's where we're different: we combine deep strategic thinking with smart execution.
We harness AI tools strategically - not to replace human creativity, but to speed up the grunt work once we know how we want to approach your project. With your permission we can use our professional platforms to support execution of initial drafts, editing and proofing.
This means more of your budget goes toward what really matters: developing the strategic approach that makes your content work harder.
Because anyone can write words. We write words that work. And we love to do the strategy that lies behind the words.
Need content that delivers? Let's talk.
Our hand-selected media consultants around New Zealand have a background in journalism and broadcasting to prepare you for media interviews. We take a personalised approach to our training, find the right trainer for in-person private mentoring to suit your needs and schedule.
This may involve:
- 1:1 mentoring ahead of a media interview, with Q&A prep
- A half-day workshop, moving from theory to practical interview preparation.
- A full-day workshop including simulated TV or video recording.
- On call soundboarding, to have a trusted advisor for support ahead of each media opportunity.

Abstract black background with thin, gold contour lines resembling topographic map or wood grain pattern.

Opposition leader Chris Hipkins and Heft Director Victoria Crockford pictued sitting on stools, speaking at the Queenstown Business Chamber of Commerce event

Influence Where It Matters

Effective advocacy strengthens democracy and access to decision-makers shouldn't be limited to the few.

At Heft we maintain deep relationships across government and media, ensuring our clients have the connections that matter when they most need them.

We cut through noise, deliver pragmatic advice, and transform expertise into influence where it counts.

‘Heft were a vital part of our team from day one right through to export. Their skills ensured we spoke to the right people, told the right story and controlled the narrative as we introduced a new business to Aotearoa.’
Ray Mudgway, Managing Director of WMS Group
‘From a PR perspective, the real gold was in Heft's journalist networks. When I started fielding calls from friends in London who had seen our story in the industry bible FinExtra, it felt like we had made it!’
Adrian Smith, BlinkPay
The team at Heft walks alongside us as true partners, understanding that effective advocacy must be grounded in the lived experiences of the people and whānau we support, creating pathways for sustainable policy change that enables all people to flourish, in permanent and secure homes.
Rami Alrudaini, Programme Manager at Housing First Auckland